Luxury home sales are being driven by a thriving economy and an influx of out-of-state 买家 moving to Texas, 根据 2018 Texas Luxury Home Sales Report 来自德州2021十大正规彩票app经纪人®. Luxury homes are defined as those sold at $1 million or higher.

与1美元.35 million as the median price for luxury home sales last year, working with luxury-home 卖家 and 买家 seeking these properties can be a way to quickly grow your business. However, there’s more to working in this niche than landing a $1 million listing. Here are a few tips if you’re thinking about working with luxury clients.

Be Prepared for a Longer Listing

2018年1月至10月, luxury homes in Texas spent an average of 94 days on the market, but generally spend more time on the market compared to lower-priced homes.

培养牢固的关系

A luxury home isn’t going to sell itself, and neither are you if you don’t have good connections with other agents working in this niche. You may also want to reach out to other professionals who regularly work with luxury-home clientele, such as attorneys or accountants. Work on cultivating these important relationships prior to landing a luxury-home client and you’ll have an easier time locating prospective 买家 and getting referrals.

了解你的受众

Consumers in the luxury market may have different drivers and expectations than other clients you’ve worked with. They may be more sensitive about their privacy and have more restrictive terms about 市场营销 or showings. And a well-known client likely doesn’t want your friends, 家庭, and strangers knowing about your connection.

Get Comfortable With Pricing Strategy

Finding the right comps for luxury homes can be tricky, and not just because how much longer they stay on the market. You may also have to set a price based on indoor pools, 监测系统, 酒窖, 或者完全自定义的功能. This is another reason why having strong connections within the luxury home market will help you in a successful transition.