Making the most of your 广告 dollars means understanding the ways ads are measured. The formulas below are common metrics used in digital 广告 and how they’re calculated. Understanding the inputs and what’s being measured better equips you to make informed decisions about your ad’s effectiveness and budget.

德州2021十大正规彩票app经纪人® magazine offers a deeper look at how to set and evaluate a 社交媒体 广告 budgets, with tips and examples from experts and REALTOR® members.

You’ll also learn about metrics to monitor for campaign analysis, such as: 

点击率(CTR)

Clicks / Impressions or Views x 100

The click-through rate measures what share of your audience clicked on your ad. A low CTR (1% is a benchmark) can indicate improvements need to be made, while a high rate may indicate that further investment should be made.

Cost per Click (CPC) and Revenue per Click (RPC)

成本或收益/点击

Cost per click and revenue per click measure how much money each individual click costs or brings in, 平均. These metrics can show whether a campaign can be expected to be revenue positive, but be careful not to underestimate the revenue attributable to the campaign and otherwise discount a successful effort.

转化率(CR)

Number of unique actions taken / unique visits x 100

The conversion rate is the percentage of your audience who follows through on the action you want them to take. 例如, 如果你有Facebook广告的话, the conversion rate would be [People who completed the form] / [Unique reach of that ad] x 100.

每次获取成本(CPA)

Total campaign cost / Number of desired results

The cost per acquisition is how much it costs to get a user to take your desired action, 比如填写一份导购表格. CPA can be used to compare campaigns, 渠道, or strategies to one another or to track the same campaign over time.

投资回报率(ROI)

(收益-成本)/成本× 100

To evaluate your 市场营销 plan or any aspect of it, you need to know if the return is greater than the cost. ROI calculates the ratio of profit or loss to the original costs.

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