You can use many communication channels to reach 消费者. A tried-and-true strategy that is not always considered in today’s digital age is direct mail 市场营销. Here are five tips to make your business stand out using direct mail.

认为当地

Consumers will be more likely to use a real estate agent they believe knows the area where they are trying to buy, 出售, 或租赁. Use this understanding to your advantage by sending out mailers showcasing your local listings with non-stock images of the property. Include geographical information about the listing in your mailer so 消费者 will know where the properties are.

Take Advantage of the Holiday, Summer Seasons

Send a holiday card to introduce yourself as a local REALTOR® or notify people of your newest listings during the summer months. Thematic mailers can stand out to 消费者 even if they are not currently in the market for a property. 这是一种温柔, tangible reminder that you are there to help them out for 销售 or 购买 a new home whenever they are ready.

给他们一些可以坚持的东西

Create a mailer that gives people a reason to keep it, such as a calendar magnet or schedule for a local sports team. Both of these can provide value and be kept in the household with your name and contact information readily available for them.

推销紧迫感的理念

Providing mailers with your ready-to-move-in listings to potential clients can create a sense of urgency. The feeling of losing out on a deal or properties that will 出售 quickly will create a higher chance of the consumer reaching out to learn more about the property and a quicker intention to make a deal.

按规则行事

Keep these points in mind when creating your 市场营销 materials. If you want to advertise another broker’s listing, you will need that broker’s permission and any advertisement will need to disclose that broker’s name, unless the broker waives the 信息披露. Be sure that any mailings comply with the 道德守则 and are part of a general mailing to a given geographical area. You want to avoid any sort of solicitations that are directed toward owners identified through current listings, 迹象, or other sources of information required by Article 3 or 美国职业足球大联盟 rules.